IA Design & Usability: Steven Heitman, Sr. User/Design Researcher, Information Architect, User Experience Designer, Project/Product Manager, Mentor, Usability Expert/Testing, Director

Sr. User/Design Researcher / Information Architect Specialist

User Experience Designer


Increasing Profit Margins

My research revealed that this method was more effective and productive. Research for The IA Model was derived from the MAEd Thesis Report and the MAIA Thesis Report. It revealed that a systematic approach for doing Information Architecture (IA) was more cost effective and yielded a higher standard in professional results.

Information Architecture (IA), Usability Testing specialization

E-Learning Usability Testing.pdf
User/Design Research Usability Testing.pdf

User-Centered Design Improves Performance

Research and incorporating user-centered design into projects increases profit margins, including doing: heuristic evaluations and cognitive walkthroughs (doing usability testing), collecting raw data helps us to figure out design flaws. It is really about helping end users and advocating for usability.

Statistically speaking, following Information Architecture procedures as well as doing usability testing, user-centered design improves performance for digital design products or Websites. Thus, increases profit margins. If end users cannot use a product, they will not use it.

User-Centered Design Skills.pdf

IA (User Experience Design) Reviews


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Steven Heitman
IA Design & Usability

Sr. User/Design Researcher
Information Architect
User Experience Designer
Interaction Designer
Product Designer
User-Centered Designer
Usability Tester
Technical Writer
Corporate Trainer
Project/Product Manager

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Updated: March 1, 2022