IA Design & Usability; Steven Heitman, MAIA, MAEd, Information Architect, User Experience Designer, Project Manager

User/Design Researcher / Information Architect Specialist

User Experience Designer

IA/UXD Projects

Snorkel Bob Project—

Snorkel Bob, San Francisco, CA
Information Architect (IA), Interaction Designer, Interactive Script Writer, Project Manager; Intern: ID&T Cert. Program

My Role & Client Deliverables

Information architecture
Project management
Interaction design
Research and development
Case study
User scenarios
Interactive script writing
Animation with voiceover
Tag lines for featured video clips
Wire frame mockups
Flow chart/site map
Coordinating events
Client presentations
Brainstorming with group
IA not responsible for maintaining client’s Website

IA/UXD Services

Previous information architecture done for this Website was chaotic and unpredictable.

End users reported they were having trouble using the navigational systems in place and got lost easily.

Goal was to do interactive script writing and IA.

It was finished on time and successfully met demands of project.

Great team to work on—project was successfully completed.

Due to technologies, non-disclosure agreements and confidentiality, not everything can be presented here.

IA Structure

The main categories are on top navigational bar (refer to wire frame mockup below):

Beach suggestions
Gear and safety


Flow Chart & Interaction Design/Site Map

snorkel bob flow chart

Wire Frame Mockup & Tag Lines

iaw wire frame mockup

Wire Frame Mockup & Interaction Design

interactive script writing wfm

User-Centered Design

Main categories were placed on the top navigational bar (main navigational system) for one-click access. The featured video clips provide quick and visual information to the end user.

Radio.sonicnet.com Project  |  IA/UXD Projects

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Updated: February 1, 2018

Steven Heitman
IA Design & Usability
Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
User/Design Researcher
Project/Product Manager