IA Design & Usability; Steven Heitman, MAIA, MAEd, Information Architect, User Experience Designer, Project Manager

User/Design Researcher / Information Architect Specialist

User Experience Designer

IA/UXD Projects

Andelaprimo Winery Project—

Andelaprimo Winery, San Francisco, CA
Information Architect (IA), Interaction Designer, Project Manager; Intern: ID&T Cert. Program

My Role & Client Deliverables

Information architecture
Project management
Interaction design
Research and development
Case study
User scenarios
Wire frame mockups
Flow chart/site map
Online prototype of wire frame mockups
HTML coding
Coordinating events
Client presentations
Brainstorming with group
IA not responsible for maintaining client’s Website

IA/UXD Services

Project was the development and implementation of a Website for a small, family owned winery.

Documentation defined the parameters for this project in terms of: objectives, strategies, and target audiences.

This serves as the foundation for the information architecture and Web design for this project.

Documentation consisted of data collected from end users and their user scenarios.

Great team to work on—project was successfully completed.

Due to technologies, non-disclosure agreements and confidentiality, not everything can be presented here.

IA Structure

The main navigational system consists of five main categories that help the end user to get quick service.

View cart
Wish list
Your account
Contact us

Six main categories are underneath the other categories. These two main navigational systems remain on each page.

About us
Wine shop
Olive oil shop
User login
Meal planner and calendar


Flow Chart & Interaction Design/Site Map

andel winery flow chart

Explanation of Flow Chart—Interaction Design.pdf

Wire Frame Mockup & Online Prototype

Andelaprimo's home page pic

Wire Frame Mockup & Online Prototype

Andelaprimo's sub page pic

Wire Frame Mockup & Online Prototype for PDA

Andelaprimo's home page pic for PDA

Wire Frame Mockup & Online Prototype for PDA

Andelaprimo's sub page pic for PDA

User-Centered Design

These main categories were placed on top to provide a clear path of navigation for the end user, as well as enable quick access to information, and making online purchases.

Age Wave Project  |  IA/UXD Projects

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Steven Heitman
IA Design & Usability

User/Design Researcher

Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
Usability Tester
Project/Product Manager

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Updated: August 1, 2018