IA Design & Usability: Steven Heitman, Information Architect, User Experience Designer, Project/Product Manager,  Usability Expert

User/Design Researcher / Information Architect Specialist

User Experience Designer

ID&T Cert.

Professional Qualifications

Undergraduate Certificate
College of Extended Learning

Internet Design & Technology Certificate of

User/Design Research (UX), Information Architecture (IA),
   Usability Testing, User-Centered Design,
   User Experience Design (UXD), Project/Product Management

Theses Dissertations


Information Architecture (IA) & Design
Certifications of Approval and Abstracts

ID&T Cert. Deliverables

The ID&T Cert. university program included:

The Internet Design and Technology program at the Multimedia Studies Program (MSP), San Francisco State University, is a very strong vocational-intensive training program for people that work in high-tech.

The focus of the program, IA/UXD vocational training—learning by doing—was extensively using Adobe Creative Suite, Flash, Dreamweaver, HTML/CSS, computer/Web programming, Web design, user-centered design, user/design research, information architecture, interaction design, use case scenarios, user experience design, interface design, developing Web content, technical writing, understanding life cycle of projects, and project/product management. The program trained people to work in the Internet industry or other related industries.

The program also stressed using traditional critical-thinking skills and a myriad of problem-solving competencies, required on IA/UXD projects, including project/product management acumen.

The primary focus of my program was individualized for specific user/design research and information architect and user experience design high-tech industry; successfully completed numerous portfolios and a variety of relevant internships—in a high-tech environment.

 Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. 

Interdisciplinary University Programs

Information Architecture & Design


User/Design Research, Information Architecture (IA), Navigation Systems Design (NS), User Experience Design (UXD), Structuring & Organizing Web-Based Information, Mobile User Experience, Interaction Design, User-Centered Design, Human-Computer Interaction, Human Factors, Visual & Web-Based Designs, Intranet Information Architecture, Designing Complex Applications & Websites, Interface Design, Social Media, Web 2.0, Computer/Web Programming, HTML5/CSS3, Usability Engineering, Usability Testing, Card Sorting, Usability in Practice, Guidelines for Web Usability, Usability Reports/Case Studies, Website Design & Management, and Project/Product Management; internships successfully completed.

ID&T Cert. Professional Business Career Outlook

User/Design Researcher
Information Architect
User Experience Architect
User Experience Designer
Navigation Systems Designer
User-Centered Designer
Information Designer
Use Case Scenarios Designer
Product Designer
Product Prototyper
Interaction Designer
Interface Designer
Research Technician
Project/Product Management
Product Development
Computer/Web Programming
Usability Tester
Information Technology

ID&T Cert. Program

Multimedia Studies Program
San Francisco State University
College of Extended Learning

College of Liberal & Creative Arts
School of Design Graduate Program
Supplemental to the Graduate-Level MAIA Program

ID&T Cert. Program—Curriculum

Internet Design & Technology


Since 1992, the MSP has been the training leader in digital media trends and technologies. Our community of creative and technical professionals provides expert training at our state-of-the-art facilities. We are proud to be designated by Adobe Systems, Inc. as a Partners By Design School as well as an Apple, Adobe, and Avid certified training center.

My specialization was in user/design research, information architecture, interaction design, use case scenarios, production process for digital design products, information design, Adobe Creative Suite, Dreamweaver, Flash, multimedia, animation, Web design, interface design, computer/Web programming, HTML coding, user-centered design, usability testing, and project/product management.

The state-of-the-art training was for: Adobe Creative Suite, introduction to computer/Web programming, HTML, CSS, DHTML, JavaScript, UNIX, Apache, BBEdit, Dreamweaver. The curriculum was centered around my specialized course of study for the information architect and user experience designer major/emphasis at MSP. It is important to understand computer/Web programming, since code requirements are always taken into consideration.

The Professor that taught the information architect courses was previously graduated from Carnegie Mellon University, including extensive professional experience in the industry as an information architect and usability tester.

A robust undergraduate-level program, combined with a graduate-level program—excellence in education!

Portfolios Required

ID&T Cert. Focus

The Multimedia Studies Program (MSP) is a hands-on vocational training program geared for high-tech employment—specifically specialized for user/design research, information architect, user experience design, interaction design, usability testing, and project/product management jobs.

ID&T Cert. Portfolios

Preparation and development of hard-copy portfolios and résumé were required for graduation.


Final presentation and review of portfolios required for graduation. The review process consisted of a panel of three high-tech industry professionals—reviewed portfolios and passed them all.

ID&T Cert. IA Vocational Training

The MSP is a vocational training program—a private college—though part of SFSU. In addition, I took far beyond the required courses and units for the program.

The MSP is highly regarded in the community and specifically by hiring managers. The program prepares designers professionally and vocationally to work in the industry. It was successfully accomplished in conjunction with the MAIA program. The MSP was supplemental to the MAIA program.

ID&T Cert. IA Specialization

Specific vocational training relevant to the Internet industry—for doing:

User/design research, information architecture, user experience design, navigation systems design, information design, user-centered design, organization of Web materials, Website reviews and annotated usability reports with screen shots, mapping and diagramming, use case scenarios, end user flows, interaction design, site maps, rapid prototyping, production; and

Adobe Creative Suite (Dreamweaver, Fireworks, Flash, InDesign, Photoshop, Illustrator), animation, multimedia, graphic design, typography, branding, color theory, interactive script writing, Web content development, HTML coding, extensive design research—planning, development, building of Websites—mobile device design, and usability testing; internships successfully completed.

Steven Heitman, Sr. Information Architect (IA) Specialist, User Experience Designer, Project/Product Manager

Steven Heitman
User/Design Researcher
Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
Usability Tester
Project/Product Manager

ID&T Cert. Program Details

About ID&T Cert. Program.pdf
Letters of Recommendations—Reviews

ID&T Cert. Campus

The MSP San Francisco State University has a very unique campus, located in the heart and center of the downtown financial district of San Francisco.

One of my excellent Professors at MSP for the interactive script writing course and interaction design project.

MSP and one of my professors.

The MSP ID&T Cert. and MAIA programs at San Francisco State University provided great courses—very specific to-the-point-relevant curricula—for doing:

User research, information architecture, user experience design, interaction design, interface design, user-centered design, social media, card sorting, taxonomy, task analysis, usability testing, and management.

San Francisco State University

ID&T Cert. What I Did

Introduction to the Multimedia Studies Program

The MSP offers a comprehensive curriculum in Web Design, Graphic Design, UX/UI, Mobile Devices, and Social Media, including IA. When I attended MSP, the IA program was very robust and extensive, geared for user-centered design. Of course, the program extended into professional-intensive vocational training and user experience design. Learning by doing—the professional practice of IA—successfully completing comprehensive IA/UXD projects over the period of one year and a summer session.

The course categories of the program included: graphic design, Web design, Adobe Creative Suite (Dreamweaver, Flash), digital video and audio, UX/UI, mobile devices, information design, information architecture, interface design, and social media.

Additionally, the broad categories of the program included: design, technology, software, and career development. The gist about what I did at the MSP was that I specialized in Information Architecture (IA) and design.

In conjunction with the MAIA program, the solid curricula provided extremely robust programs of vocational real-world training on various projects/internships and user research, demanding very high participation. Working with Professors that did work in notable high-tech companies in the Bay Area, San Francisco, Silicon Valley (Palo Alto, Mountain View), and New York.

Adobe partners by design

MSP San Francisco State University



University Accreditation

Western Association of Schools & Colleges (WASC-ACSCU)


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Steven Heitman
IA Design & Usability

User/Design Researcher

Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
Usability Tester
Project/Product Manager

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Updated: August 1, 2018