IA Design & Usability: Steven Heitman, Information Architect, User Experience Designer, Project/Product Manager,  Usability Expert


Information Architect Specialist / User Experience Designer


IA Expert

Increasing Profit Margins

My research revealed that this method was more effective and productive. Research for The IA Model was derived from the MAEd Thesis Report and the MAIA Thesis Report. It revealed that a systematic approach for doing Information Architecture (IAwas more cost effective and yielded a higher standard in professional results.

Information Architecture (IA), Usability Testing specialization

Usability Testing Ideas.pdf
E-Learning Modules, Formative Evaluation Report.pdf
IA Tutorial on Usability Testing.pdf


User-Centered Design Improves Performance

Research and incorporating user-centered design into projects increases profit margins, including doing: heuristic evaluations and cognitive walkthroughs (doing usability testing), collecting raw data helps us to figure out design flaws. It is really about helping end users and advocating for usability.

Statistically speaking, following Information Architecture procedures as well as doing usability testing, user-centered design improves performance for digital design products or Websites. Thus, increases profit margins. If end users cannot use a product, they will not use it.

User Experience Design, Management Skills.pdf


IA (User Experience Design) Reviews

IA Reviews



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Updated: September 1, 2017

Steven Heitman
IA Design & Usability
Information Architect
User Experience Designer
Project Manager