User/Design Research, Written Thesis Report on HTML and HTML coding requirements, and Presentations; experience, user research, and work included from real-world projects; about information architecture, navigation systems design, interaction design, extended into user experience design, mapping and diagramming, project/product management, and usability testing—a systematic and professional approach on IA/UXD projects, including internships.
“Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic). ”
◼Bachelor of Fine Arts ◼Graphic Design, 3D Visual Dynamics, Art History, Drawing
The BFA program included:
Producing multiple graphic design and typography projects; doing graphic design and typography research and concept ideation, brainstorming on multiple projects; extensive work doing fine arts, illustrations, and photography for drawing projects, working in the drawing studio; multiple 3D design research and visual dynamic projects; various field research trips to infamous graphic design and exhibit design firms and museums, including a thorough study of art history and the application on graphic design projects; designinggraphic design projects from the inception to the final completion of design projects; and, a variety of graphic design, typography, drawing portfolios successfully completed, professional graphic design critiques, and presentations.
“ Universal clarity of communication is the crux of graphic design. ”
Interdisciplinary University Programs
User/Design Research, Information Architecture (IA), Navigation Systems Design (NS), User Experience Design (UXD), Structuring & Organizing Web-Based Information, Mobile User Experience, Interaction Design, User-Centered Design, Human-Computer Interaction, Human Factors, Visual & Web-Based Designs, Intranet Information Architecture, Designing Complex Applications & Websites, Interface Design, Social Media, Web 2.0, Computer/Web Programming, HTML5/CSS3, Usability Engineering, Usability Testing, Card Sorting, Usability in Practice, Guidelines for Web Usability, Usability Reports/Case Studies, Website Design & Management, and Project Management; internships successfully completed.
Graphic Design History, Art History, Typography, Graphic Design Theory, Color Theory, Adobe Creative Suite, Collage Design, Exhibit Design, Signage Design,
Drawing, Drafting and Sketching, Animation, Multimedia, Photography, Product Design, Web Design, Technical Writing, and Technical Communications.
→ San Francisco State University → College of Liberal & Creative Arts → School of Design Undergraduate Program
SFSU GPA 3.78
Graduated Cum Laude
Award:Epsilon Pi Tau, Honorary for Professions in Technology Award:Golden Key National Honor Society (Outstanding Scholastic Achievement and Excellence)
HTML Editors—Their Practical Use in Web Design
→ 41 pp. → Multiple presentations, final project, portfolio development
→Design Patterns → User-Centered Design
→ Usability Testing
→ Curriculum specific to Information Architecture&Design
Design majors are impacted. Entrance into the majors is a selective and competitive process. Both the BAIA and BFA programs are selective and competitive process for applicants.
BAIAProfessional Business Career Outlook
◼Information Architect ◼ User Experience Architect ◼ User Experience Designer
◼Navigation Systems Designer ◼ User-Centered Designer
◼ Product Designer
◼ Product Prototyper
◼ Interaction Designer
◼ Interface Designer
◼ Graphic Designer
◼ Collage Designer
◼ Game Designer
◼ Signage Designer
◼ Exhibition Designer
◼ Multimedia/Animation Designer
◼ User/Design Researcher
◼ Research Technician
◼ Technical Writer
◼ Quality Control
◼ Mid to Upper Management ◼ Project/Product Management ◼ Product Development
◼ Field Service
◼ Technical Services ◼ Job Development Training
◼ Production Coordinator
◼ Computer/Web Programming
◼ Usability Tester
◼ Information Technology ◼ Director ◼ Professor
BFAProfessional Business Career Outlook
◼Graphic Designer ◼ Typographer
◼ Corporate Identity/Branding ◼ Graphic Design Research
◼ Upper Management ◼ Project/Product Management
◼ Design Management
◼ Product Development
◼ Director ◼ Professor
BFAGraphic Design Learning Outcomes
Graphic design and typographical concept and process; form and craft in a designed context; apply critical systems-thinking and context and extensive review and critique; presentation and application appropriate for audiences; graphic designers can present their work in a clear and convincing manner, to design and non-design audiences; graphic designers can document their work effectively; graphic designers can answer questions about their work effectively; graphic designers can critique the work of others effectively; graphic designers can apply design knowledge, skills, and process; and, as a functional knowledge of professional design practices and protocols.
→ California College of the Arts → Graphic Design Department
Completed 4 courses: Graphic design, 3D visual dynamics, art history, drawing—received highest A—reviewed first.
“ It is one of the premier fine arts and design institutions in the United States and a member of the Association of Independent Colleges of Art and Design (AICAD), a consortium of thirty-six leading art schools in the United States and Canada. CCA [California College of the Arts, Graphic Design Department] is also widely regarded as one of the leading art and design institutions in the world. ”
A robust undergraduate-level program—excellence in education!
“ The program is designed for students who want to pursue professional work in design firms, teaching, project management, strategic planning for design firms, or management roles in technology. We emphasize problem-solving competencies, both conceptual and practical. Students in the program study visual communication design and product design with an interdisciplinary perspective. Based upon focused research into a chosen design problem, students develop a specialized area of study in graphic design/visual communication design, product design/manufacturing, industrial technology, project management, or digital media. Many students prepare for doctoral work at other institutions. ”
A robust undergraduate-level program—excellence in education!
◼ Portfolios Required
The BAIA program is an interdisciplinary design program in graphic design (visual communication, product design and development, industrial technology), which provide the designer with an opportunity to develop an individualized course of study in the areas of general design studies: visual communication design, user-centered design, information architecture, navigation systems design, user experience design, and technology.
BAIA Unique Major
While I originally majored in graphic communications and graphic design, within the interdisciplinary educational and approved constraints of the BAIA program, I specialized in:
User (design) research, information architecture, navigation systems design, user experience design, Website design and management, Adobe Creative Suite, computer/Web programming (HTML, Dreamweaver), interaction design, user-centered design, drafting and sketching, animation, multimedia production, signage design, exhibit design, project/product management, and technology.
Given my educational background and additional courses, all the many degrees and certificates, the BAIA program equates out to a double major in graphic design and information architecture, including user experience design, interaction design, and usability testing; internships successfully completed.
Steven Heitman Information Architect
User Experience Designer
The BAIA program at San Francisco State University provided great courses—very specific to-the-point-relevant curricula—for doing:
User research, information architecture, navigation systems design, user experience design, user experience architecture, interface design, user-centered design, social media, usability testing, and project/product management. I enjoyed doing all my projects and working with many excellent Professors.
Thesis Report: HTML Editors—Their Practical Use in Web Design (41 pp.), including multiple presentations. About HTML coding, doing it from scratch versus using an HTML editor, like Dreamweaver or BBEdit. Additional research taken from internships and professional work experience, accomplished successfully in the real world from projects.
The BFA Graphic Design program at the—California College of the Arts—includes the design of complex visuals such as maps, charts, diagrams, and navigational systems. This requires a tight focus on verbal content, typographic details, aesthetic consistency, how the communication will be used, and who its audience will be.
Introduction to Graphic Design at California College of the Arts
BAIA Exhibition Design
Introduction to Design Program at San Francisco State University