IA Design & Usability: Steven Heitman, Information Architect, User Experience Designer, Project/Product Manager,  Usability Expert


Information Architect Specialist / User Experience Designer


BAIA & BFA

Education—Credentials—
Professional Qualifications

Undergraduate Degrees
School of Design Undergraduate Program
Graphic Design Department

 

Bachelor of Arts Industrial Arts 

User/Design Research, Information Architecture (IA),
   Usability Testing, User-Centered Design,
   User Experience Design (UXD), Management



BAIA Deliverables

The BAIA program included:

User/Design Research, Written Thesis Report on HTML and HTML coding requirements, and Presentations; experience, user research, and work included from real-world projects; about information architecture, navigation systems design, interaction design, extended into user experience design, mapping and diagramming, project/product management, and usability testing—a systematic and professional approach on IA/UXD projects, including internships.

 Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic). 



Bachelor of Fine Arts
Graphic Design, 3D Visual Dynamics, Art History, Drawing



BFA Deliverables

The BFA program included:

Producing multiple graphic design and typography projects; doing graphic design and typography research and concept ideation, brainstorming on multiple projects; extensive work doing fine arts, illustrations, and photography for drawing projects, working in the drawing studio; multiple 3D design research and visual dynamic projects; various field research trips to infamous graphic design and exhibit design firms and museums, including a thorough study of art history and the application on graphic design projects; designing graphic design projects from the inception to the final completion of design projects; and, a variety of graphic design, typography, drawing portfolios successfully completed, professional graphic design critiques, and presentations.

 Universal clarity of communication is the crux of graphic design



Interdisciplinary University Programs

Information Architecture & Design (Combined Programs)

Primary Major/Emphasis:

User/Design Research, Information Architecture (IA), Navigation Systems Design (NS), User Experience Design (UXD), Structuring & Organizing Web-Based Information, Mobile User Experience, Interaction Design, User-Centered Design, Human-Computer Interaction, Human Factors, Visual & Web-Based Designs, Intranet Information Architecture, Designing Complex Applications & Websites, Interface Design, Social Media, Web 2.0, Computer/Web Programming, HTML5/CSS3, Usability Engineering, Usability Testing, Card Sorting, Usability in Practice, Guidelines for Web Usability, Usability Reports/Case Studies, Website Design & Management, and Project Management; internships successfully completed.



BAIA Other Concentration

Graphic Design

Secondary Major/Emphasis:

Graphic Design, Graphic Design History, Typography, Color Theory, Animation, Multimedia, Product Design, Adobe Creative Suite; Drafting and Sketching, Technical Writing, Technical Communications.



BAIA Program

San Francisco State University
College of Liberal & Creative Arts
School of Design Undergraduate Program

SFSU GPA 3.78
Graduated Cum Laude

Award: Epsilon Pi Tau, Honorary for Professions in Technology
Award: Golden Key National Honor Society (Outstanding Scholastic Achievement and Excellence)



BAIA Undergraduate-Level Dissertation

HTML Editors—Their Practical Use in Web Design

41 pp.
Multiple presentations, final project, portfolio development

Design Patterns
User-Centered Design
Usability Testing
Curriculum specific to Information Architecture & Design



BAIA Program Impaction

Design majors are impacted. Entrance into the majors is a selective and competitive process. Both the BAIA and BFA programs are selective and competitive process for applicants.



BAIA Professional Business Career Outlook

Information Architect
User Experience Architect
User Experience Designer
Navigation Systems Designer
User-Centered Designer
Product Designer
Product Prototyper
Interaction Designer
Interface Designer
Graphic Designer
Collage Designer
Game Designer
Signage Designer
Exhibition Designer
Multimedia/Animation Designer
Typographer
User/Design Researcher
Research Technician
Technical Writer
Editor
Quality Control
Mid to Upper Management
Project/Product Management
Product Development
Field Service
Technical Services
Job Development Training
Photographer
Marketing/Communications
Production Coordinator
Computer/Web Programming
Usability Tester
Information Technology
Director
Professor



BFA Professional Business Career Outlook

Graphic Designer
Typographer
Illustrator
Photographer
Corporate Identity/Branding
Graphic Design Research
Upper Management
Project/Product Management
Design Management
Product Development
Director
Professor



BFA Graphic Design Learning Outcomes

Major/Emphasis:

Graphic design and typographical concept and process; form and craft in a designed context; apply critical systems-thinking and context and extensive review and critique; presentation and application appropriate for audiences; graphic designers can present their work in a clear and convincing manner, to design and non-design audiences; graphic designers can document their work effectively; graphic designers can answer questions about their work effectively; graphic designers can critique the work of others effectively; graphic designers can apply design knowledge, skills, and process; and, as a functional knowledge of professional design practices and protocols.

CCA Recommended Reading.pdf



BFA Program

California College of the Arts
Graphic Design Department

Completed 4 courses: Graphic design, 3D visual dynamics, art history, drawing—reviewed first—received highest A.



BFA Program—Curriculum

 It is one of the premier fine arts and design institutions in the United States and a member of the Association of Independent Colleges of Art and Design (AICAD), a consortium of thirty-six leading art schools in the United States and Canada. CCA [California College of the Arts, Graphic Design Department] is also widely regarded as one of the leading art and design institutions in the world. 

A robust undergraduate-level program—excellence in education!



BAIA Program—Curriculum

The program is designed for students who want to pursue professional work in design firms, teaching, project management, strategic planning for design firms, or management roles in technology. We emphasize problem-solving competencies, both conceptual and practical. Students in the program study visual communication design and product design with an interdisciplinary perspective. Based upon focused research into a chosen design problem, students develop a specialized area of study in graphic design/visual communication design, [information architecture/user experience design/interaction design], product design/manufacturing, industrial technology, project management, or digital media. Many students prepare for doctoral work at other institutions. 

A robust undergraduate-level program—excellence in education!

Portfolios Required


BAIA Focus

The BAIA program is an interdisciplinary design program in graphic design (visual communication, product design and development, industrial technology), which provide the designer with an opportunity to develop an individualized course of study in the areas of general design studies: visual communication design, user-centered design, information architecture, navigation systems design, user experience design, and technology.


BAIA Unique Major

While I originally majored in graphic communications and graphic design, within the interdisciplinary educational and approved constraints of the BAIA program, I specialized in:

User (design) research, information architecture, navigation systems design, user experience design, Website design and management, Adobe Creative Suite, computer/Web programming (HTML, Dreamweaver), interaction design, user-centered design, drafting and sketching, animation, multimedia production, project/product management, and technology.

Given my educational background and additional courses, all the many degrees and certificates, the BAIA program equates out to a double major in graphic design and information architecture, including user experience design, interaction design, and usability testing; internships successfully completed.



Steven Heitman, Sr. Information Architect (IA) Specialist, User Experience Designer, Project/Product Manager

Steven Heitman
Information Architect
User Experience Designer
Project Manager



BAIA Program Details

About BAIA & BFA Programs.pdf
Gist of Graphic Design History.pdf
Gist of Universal Principles of Design.pdf
Gist of Typographic Design.pdf
IA/UXD Focus for BAIA Program.pdf
Letters of Recommendations—Reviews


BAIA Campus


San Francisco State University, Design & Industry Department



San Francisco State University, Design & Industry Department


The BAIA program at San Francisco State University provided great courses—very specific to-the-point-relevant curricula—for doing:

User research, information architecture, navigation systems design, user experience design, user experience architecture, interface design, user-centered design, social media, usability testing, and project/product management. I enjoyed doing all my projects and working with many excellent Professors.

Thesis Report: HTML Editors—Their Practical Use in Web Design (41 pp.), including multiple presentations. About HTML coding, doing it from scratch versus using an HTML editor, like Dreamweaver or BBEdit. Additional research taken from internships and professional work experience, accomplished successfully in the real world from projects.

San Francisco State University


BFA Focus

The BFA Graphic Design program at the—California College of the Arts—includes the design of complex visuals such as maps, charts, diagrams, and navigational systems. This requires a tight focus on verbal content, typographic details, aesthetic consistency, how the communication will be used, and who its audience will be.


CCA graphic design program


CCA graphic design program


BFA Program

Introduction to Graphic Design at California College of the Arts





BAIA Exhibition Design

Introduction to Design Program at
San Francisco State University









Portfolio

Publications


College Accreditation

Western Association of Schools & Colleges (WASC-ACSCU)

AS & AA



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Updated: July 1, 2017

Steven Heitman
IA Design & Usability
Information Architect
User Experience Designer
Project Manager