IA Design & Usability: Steven Heitman, Information Architect, User Experience Designer, Project/Product Manager,  Usability Expert

User/Design Researcher / Information Architect Specialist

User Experience Designer


Professional Qualifications

Undergraduate Degree

School of Fine, Applied, & Communication Arts

Associate in Science & Award of Achievement
Associate Degree Graphic Communications
Graphic Design, Typography

AS & AA Deliverables

The AS & AA college program included:

Doing vocational graphic design training and design research; taking a variety of undergraduate-level design courses and other supplemental graphic design, fine arts, and drawing courses; various field research and exploration of graphic design firms; learning Adobe PageMaker, Photoshop, Illustrator, FreeHand, QuarkXPress and multiple softwares; doing prepress production, printing, and finishing; working in a graphic design internship for two semesters.

Completing mutiple projects and working successfully with a variety of clients, doing project-design management (extended into product design management); and, a variety of graphic design, typography, drawing portfolios successfully completed, professional graphic design critiques, and presentations.

 There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for. 

Interdisciplinary University Programs

Information Architecture & Design (Combined Programs)


User/Design Research, Information Architecture (IA), Navigation Systems Design (NS), User Experience Design (UXD), Structuring & Organizing Web-Based Information, Mobile User Experience, Interaction Design, User-Centered Design, Human-Computer Interaction, Human Factors, Visual & Web-Based Designs, Intranet Information Architecture, Designing Complex Applications & Websites, Interface Design, Social Media, Web 2.0, Computer/Web Programming, HTML5/CSS3, Usability Engineering, Usability Testing, Card Sorting, Usability in Practice, Guidelines for Web Usability, Usability Reports/Case Studies, Website Design & Management, and Project/Product Management; internships successfully completed.

General Education

AS & AA Professional Business Career Outlook

User/Design Researcher
Graphic Design Researcher
Graphic Designer
Graphic Communications
User Interface Designer
Strategic Design Planner
Corporate Identity/Branding
Research Technician
Prepress Production Specialist
Quality Control
Mid to Upper Management
Project/Product Management
Printing Management
Product Development
Field Service
Technical Services
Production Coordinator
Desktop Publisher

AS & AA Graphic Designers at Work

Digital Design
Multimedia Design
Type Design
Film Title Design
Television Graphics
Exhibit Design
Signage Design
Package Design
Environmental Design
Design Planning
Publication Systems
Educational Design
Magazine Design
Systems Design
Corporate Communications
Nonprofit Design
Information Design
Design Entrepreneur
Corporate Executive

AS & AA Program

City College of San Francisco
School of Fine, Applied, & Communication Arts
Graphic Communications Department

AS & AA Program—Curriculum

About Us: Our faculty are visual media professionals with real-world experience as visual and graphic designers, web developers, production artists, game designers and developers, illustrators, and offset and digital printers who bring their expertise to the classroom. Our classrooms include state-of-the art labs featuring Mac workstations, and our facilities span both Ocean and Mission campuses.

The department maintains seven separate Macintosh computer labs distributed across the Ocean and Mission campuses. Each lab is equipped with industry standard Adobe softwares, an extensive collection of fonts, scanners for digitizing original artwork, and a variety of output devices.

This hardware infrastructure directly supports the learning process across the range of courses offered by the department. Our classes are held in rooms that are often adjacent to computer labs, allowing for a seamless transition between lecture, critique and computer demonstration. Small class sizes that allow each student in digital courses access to their own computer round out the personalized experience that students receive in our program.

The department also maintains a complete offset printing facility, with eight separate printing presses, including a 1000 series Indigo for full color projects. These traditional presses are supplemented by a Xerox Nuvera that operates in a fully digital workflow. All of these presses are used for hands-on classroom activities, and to print projects produced in our advanced courses.

Emerge Studio is a full-service design studio for the City College community, providing high-quality communications pieces for a broad range of projects and services, including internships.

A robust undergraduate-level program—excellence in education!

Portfolios Required

AS & AA Focus


We are living in an information society—surrounded by an ever-increasing barrage of words, images and sounds. The role of the graphic designer is to shape this information in a meaningful way, visualizing and communicating ideas in the most engaging manner possible.

The Graphic Design major was created to provide designers with a strong foundation in the fundamental aspects of the designer’s art; internship successfully completed.

From this program, I concentrated on the fundamentals of graphic design and graphic communications, typography, branding, layout. Extending into design research, brainstorming, design ideation and planning, drawing, prepress production, Adobe softwares, other softwares, extensive graphic design and communications projects, working with real clients on real-world projects, and project-design management.

I did a robust vocational training program at CCSF, in a computerized (Mac) environment, which prepared designers for working at design firms, and project/product management positions.

The program teaches designers to be design savvy, creative, diligent, forthcoming, professional, and productive. Working on real-world design projects prepares one for working in the real world, since meeting deadlines and working with clients professionally is required. Because it was a vocational training program in graphic design and typography (prepress production, printing, press checks, finishing, multiple softwares), hands-on skills are immediately learned and put into practice, working with clients.

AS & AA Post Graduation

After graduating from the CCSF program, I was accepted to attend the Rochester Institute of Technology (RIT); management program. Also, I┬áspent about 3-plus years at CSSF, before going to the university (approximately 80 units; academic standing: good standing; additional standing: dean’s list).

I was accepted into RIT after graduating from CCSF.

Though I went to the university in San Francisco, it better met my academic needs and already established career path of graphic design and information architecture. I was honored by the fact that I have been accepted into a few Ivy League universities, including Brown University.

The university in San Francisco had a more flexible academic and vocational training program, including established articulation agreements. It enabled me to do a better well-rounded-individualized Information Architect (IA) and design major, in my chosen career path at SFSU, extending into user experience design, and project/product management.

After CCSF, I went to SFSU for my major in informaiton architecture and design.

Steven Heitman, Sr. Information Architect (IA) Specialist, User Experience Designer, Project/Product Manager

Steven Heitman
User/Design Researcher
Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
Usability Tester
Project/Product Manager

AS & AA Program Details

About AS & AA Program.pdf
Letters of Recommendations—Reviews

AS & AA Campus

CCSF, graphic communications program



The AS & AA program at City College of San Francisco provided great courses—very specific to-the-point-relevant curricula—for doing:

Graphic design research, graphic communications, graphic design, typography, design and layout, color theory, drawing, Adobe softwares, prepress production, finishing, management, printing, and graphic design internships.

I enjoyed doing all my projects and working with many excellent Professors (many of my fine Professors were alumni of the California College of the Arts, Graphic Design Department).



College Accreditation

Western Association of Schools & Colleges (WASC-ACSCU)


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Steven Heitman
IA Design & Usability

User/Design Researcher

Information Architect
User Experience Designer
Interaction Designer
User-Centered Designer
Usability Tester
Project/Product Manager

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Updated: August 1, 2018