IA Design & Usability: Steven Heitman, Information Architect, User Experience Designer, Project/Product Manager, Usability Expert


Information Architect Specialist / User Experience Designer


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Hello and welcome to my Website. It is my current online biography, IA/UXD résumé, portfolio, and services at stevenheitman-ia.com!


Evangelist/Practitioner for End Users

Steven Heitman is an expert information architect, user experience designer, writer, researcher, director, and he passionately advocates for end users and increased user-centered design, holistic design on digital design products, as well as usability testing.


Specialize Doing

User/design research, information architecture (IA), user experience design (UXD), interaction design (IXD), navigation systems design (NS), user experience architecture, management, usability testing—relevant to end users and business models. According to research studies, user-centered design immensely improves successful online transactions for end users, navigating in cyberspace, information design, sense making, and wayfinding.


Information Architect
User Experience Design—Philosophy

Senior-level expertise and professional information architect and user experience design and interaction design skills significantly increase better human-computer interaction—higher standards for increased usability outcomes on projects, and better digital-design products. User research and information architecture and interaction design are significant relevant, components, to achieve superior results in the long run on projects.

I believe that working together as a team is a co-creative process together. It is really a very thrilling and exciting process to work as a team. When we are deliberately creating high-quality products together, then projects are better products, developed with integrity, and a mutual desire to improve the end users experience via user-centered design.

Steven Heitman, Sr. Information Architect (IA) Specialist, User Experience Designer, Project/Product Manager

Steven Heitman
Information Architect
User Experience Designer
Project Manager



About What I Do—
Human-Computer Interaction

Introduction to Human-Computer Interaction
Stanford University Program

Let us talk about my expertise and what I do, as it relates to human-computer interaction and extends deep into: user experience design, information architecture, including the various layers of design and application. I think the video from Stanford University gives the gist and discusses adequately pertinent details, as this all relates to user-centered design, interaction design, information architecture, and usability testing. Products are programmed; humans have to use these products successfully. If not, then no one will use them.

We could also talk about it in terms of the elements of user experience design. How it relates to information architecture and human-computer interaction: From the concrete—Web as a software interface—to visual design, interface design, interaction design, functional/technical specifications, user needs, site objectives, and to the task orientation.

Or, from the—Web as a hypertext system—to visual design, navigation design, information architecture, content requirements, user needs, to site objectives—information oriented, from the abstract to the conception (Jesse James Garrett). This video presents some good ideas about human-computer interaction.





What is Information Architecture?

World Information Architecture Day 2014





What I do as an information architect—I take a systematic approach on projects—using The IA Model as a guide, which ultimately results in increasing profit margins. Because it allows for a systematic and planned approach (prior to computer/Web programming), it saves time and money in the long run. Digital design products need usability testing, for user-centered design benefits to users and information architecture improvements to interface designs.


Axure RP for Rapid Prototyping

Using Axure RP without actually coding (what a nice concept for information architects—where the focus should be on usability, interface design, user-centered design, not coding), creating components, prototyping, and diagrams for Websites. It helps to automate the process of creating high-quality IA/UXD documents and for rapid prototyping. One can create prototypes of Websites, wire frames, and apps (Figure 1).


Axure wire frame mockup
Figure 1


Create simple click-through diagrams or highly functional, rich prototypes with conditional logic, dynamic content, animations, math functions, and data-driven interactions without writing a single line of code (Figure 2).


Axure RP prototyping without writing code
Figure 2


About Axure RP


User/Design Research

I work with clients on developing excellent blueprints (conceptual designs promoting user-centered design principles). Doing user research and card sorting helps to establish user-centered design for a Website, including usability testing (Figure 3).

Synopsis of Skills


card sorting helps to establish usability and user-centered design for Websites
Figure 3



Improving Productivity

User-centered design helps users to successfully use online products, when it is applied correctly to improve usability of products. Taking a systematic approach in an agile environment really helps to get the job done right.

Systematic Approach



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Updated: October 1, 2017

Steven Heitman
IA Design & Usability
Information Architect
User Experience Designer
Project Manager